Sponsorships
Who We Back
Genesis Equipment chooses to partner with up-and-coming motorsport drivers and TV productions that showcase what we do best. Here's who we back, what they drive, and where you'll see us.
Rides Down Under
TelevisionGenesis Equipment is a proud partner of Rides Down Under — the home-grown series putting Aussie workshops and the people in them in the spotlight.
Rides Down Under · Series
Workshop Wars
Genesis Equipment is a proud partner of Workshop Wars — the Rides Down Under series that pits Australia's sharpest workshops against the clock and each other. It's fast, hands-on and unscripted, and it puts the kind of work our gear is built for front and centre.
Our hoists, QuickJack lifts and workshop kit earn their keep when the pressure's on — exactly the high-tempo, heavy-duty environment the show is built around.
See our products in action
Valigrunt Performance — 10AP-168 · HD-973P · QuickJack 7000TL · Roller seats · LiteStix · JackPak
Superformance — 12APX · 10APX · QuickJack 7000TL · LiteStix · JackPak
Rides Down Under · Series
Aussie Truckers
Genesis Equipment backs Aussie Truckers, the Rides Down Under series following the rigs, the runs and the people who keep the country moving. It's a natural fit — heavy vehicles are exactly what a big slice of our range is engineered to lift.
From mobile column lifts to heavy-duty hoists, Genesis equips the workshops that keep trucks like these on the road.
See our products in action
Motorsports
Our DriversGenesis Equipment sponsors three Australian racing drivers. Here's who they are, what they drive and where they're racing this season.
Cameron McLeod
#227 · Ford Racing Driver Development · GT4
Genesis Equipment backs Cameron McLeod, a third-generation racer — his grandfather, Peter McLeod, won the 1987 Bathurst 1000. In January 2026 the 21-year-old Queenslander was named the only Australian in Ford Racing's 14-driver global Driver Development Team. That followed a strong 2025: he won the Super2 opener at Sydney from pole, finished fifth in the Bathurst 1000, and won both races of the Mustang Challenge Le Mans Invitational. For 2026 he has stepped away from Super2 to race a Ford Mustang in GT4, in Australia and Europe.
James Golding
#7 · Blanchard Racing Team · Repco Supercars Championship
Genesis Equipment backs James Golding, who races the #7 Ford Mustang for the Blanchard Racing Team in the Repco Supercars Championship. 2026 is his first season in a Ford, after three and a half years with PremiAir Racing — where he finished seventh overall in 2024 on the back of a maiden pole in Darwin and a maiden podium at Sandown. He crossed the line first at Bathurst in 2025 before a post-race penalty dropped him to third. Away from the track, he's also a DJ and producer.
Bailey Sweeny
#33 · Blanchard Racing Team · Dunlop Super2 Series
Genesis Equipment backs Bailey Sweeny, who drives the #33 Ford Mustang for the Blanchard Racing Team in the Dunlop Super2 Series — the main feeder series to the Supercars Championship. The 22-year-old from Batemans Bay, NSW, is into his second Super2 season in 2026 after a rookie year that included a maiden podium at Ipswich. He came up through TCR Australia, Toyota 86 and the Erebus Academy.
Partner With Genesis
Got a production, team or driver that shares our standards? We'd like to hear from you.
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